"La beauté se cultive" exhibition by Chanel Beauty

An exhibition dedicated to beauty

To celebrate the arrival of spring, an ephemeral exhibition dedicated to plants and their use in the cosmetics industry presented by the famous Maison Chanel will be held at the Jardin des Plantes on March 28th and 29th. 

Who has never dreamt of entering the laboratories of a luxury brand and learning the manufacturing secrets of its beauty products? With its exhibition "La beauté se cultive" in partnership with the National Museum of Natural History, Chanel Beauty gives consumers the opportunity to learn more about the ingredients used in their skincare products as well as their origins, and reveals the different stages of transformation in cosmetic treatments.

The Maison Chanel, a committed brand

The exhibition "La beauté se cultive" is the ideal opportunity for the French luxury House to highlight its work in botany as well as its social, territorial and environmental commitments. Thus, the Maison Chanel takes advantage of this event to present the agricultural channels that allow the company to introduce products of controlled and responsible vegetal origin in its different skincare ranges.

I love the idea of being able to discover the rare plants present in our products and their properties during a bucolic walk in the Mineralogy Gallery. Moreover, and this is good news: access to this exhibition is free. All you have to do is register on labeautesecultive.chanel.com from March 1st, 2020. Who will be there?

"Luxury, Beauty and Discovery"

*Photo credits: © CHANEL